Sir Alex Ferguson is the most successful football manager in history. But he wasn just the leader of a football team. He was the mastermind behind one of Britain leading brands ?Manchester United Football Club is revered the world over, even by fans who don speak English. This film uncovers the secrets of his unparalleled success. In a candid interview, he shares his thoughts on leadership, revealing how he stayed at the top for so long and explaining how he motivated the people around him. His insights are interwoven with contributions from leading figures in sport, business, politics, the military and religion, including Tony Blair, Lord Alan Sugar, Ryan Giggs, Sir Michael Moritz, Professor Anita Elberse, Rio Ferdinand and General Sir Mike Jackson.